Scott & Broad
Brand identity / strategy / collateral roll out / campaign / website design and development / brand management
Since 1919 Scott & Broad has been dedicated to providing tailored insurance solutions and designing risk management systems for businesses that recognise the value in having their risks managed by experts. This long term investment has enabled them to build an innovative insurance brokerage that is recognised as one of the top boutique insurance broking companies in Australia, managing a variety of insurance exposures for their clients both locally and overseas.
It was integral that The Branding Lab showed special consideration when repositioning this brand. With over 100 years of brand equity, the brand was carefully evolved whilst maintaining the decades of expertise and acumen. We were engaged to evolve their DNA, new website and full marketing collateral rollout. We still work closely with this brand as they continue to grow and evolve over the years.