700 George is poised to become a defining landmark in Sydney’s CBD, positioned at the prominent intersection of George and Goulburn Streets. As a key development within the Haymarket precinct, it’s envisioned as a vibrant hub that brings people together.

The brand identity draws inspiration from its location — with the logo’s intertwined ‘0’ in 700 symbolising the meeting point of these two iconic streets. A refined palette of turquoise and cream elevates the visual language, capturing the project’s modern sophistication and sense of place.