Meet the people, principles and partnerships behind The Branding Lab, and how a Western Sydney studio grew into a full-service brand agency.
Strategy, identity, creative, digital, space and content. See what each service includes and how they work together to grow your brand.
Construction, real estate, hospitality, health and fitness, and community organisations. Explore the sectors we know inside out.
Selected projects for clients like Bforty Pilates, Yum Yum Bakery and the Parramatta Chamber of Commerce, and the thinking behind them.
Have a project in mind? Book a chat, call the studio or drop by Wetherill Park. We’d love to hear what you’re building.


AB Trade Services partnered with The Branding Lab to evolve its brand and better reflect the scale, professionalism and quality of the business today. While the company had built a strong reputation within the construction industry, the brand needed to mature alongside its growth and position the business as a refined and reliable trade partner.
Our approach focused on developing a more confident and contemporary brand identity that would resonate with builders, developers and construction managers. From strategic positioning through to visual identity and digital presence, we created a cohesive brand system that strengthens credibility, improves communication and supports future growth.
The result is a brand that reflects the precision, professionalism and high standards that define AB Trade Services on every project.
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Got a brand that deserves this kind of care? Let’s build something people believe in.