Yummy Yako

Yummy Yako is Australia’s first knafeh fried ice cream, born from a passion for experimenting with food and bringing something genuinely different to the dessert scene. Inspired by the traditional flavours and textures of Middle Eastern knafeh and combined with the fun of fried ice cream, Yummy Yako needed a brand as fun and craveable as the food itself, playful enough to stop the scroll, but polished enough to support a growing business.

The Branding Lab built a bold, appetite-driven identity for Yummy Yako, creating a visual language that feels vibrant and distinctive across packaging, social media and in-store touchpoints.

The result is an energetic, memorable brand that gives Yummy Yako a strong identity to build a loyal following around.