Club Point

Club Point Health & Fitness is a premium health and wellness hub in Sydney, bringing together physiotherapy, fitness and holistic health services under one roof. Co-founded by the iPHYSIO team and Christian, Club Point came to The Branding Lab needing a brand that could bring people together: an identity with enough energy to feel like a destination, and enough polish to feel like a trusted venue.

The Branding Lab built a brand identity around community and experience, giving Club Point a distinct visual language that stands out in a crowded health and fitness market while staying genuinely welcoming to every member who walks through the door.

The result is a vibrant, confident brand built to support Club Point’s growth as a genuine gathering place for its community.