At The Branding Lab, we are obsessed with creating holistic experiences between a Brand and its audience. We aim to define and translate your Brand into Branded Spaces that drive inspired conversations.
Workspace manifests the physical Brand for employees by acting as a constant reminder of the collective identity and the expectations asked of the team when clients and partners collaborate in-house. Workspace, done right, is the magic ingredient that reinforces culture, beliefs and values that subconsciously shine when hosting clients on site.
Creating a workspace that communicates your Brand culture requires experience to ensure the right mix of function and form, and the right amenity and services are used to facilitate new ways of working for your team and partners.
We take on a curious and imaginative approach to creative planning and clearly defining your Brand DNA. We challenge each other through design thinking, we help discover insights that inform brand decisions. The result is a meaningful Brand and a transformed workspace where culture comes to life.
Customers walk into a space, and they could be impressed. But we’d rather they fall in love. The latter requires creating an environment that seamlessly unites the Brand DNA and the customer journey.
When Brand and environment exists as one unified entity, it creates an enchanting and meaningful experience for customers.
We begin our partnership journey by defining what lies at the heart of your Brand in order to align it with human centered design. We distill it into a set of guiding principles, overlay a voice, and start a conversation with your customers, through your environment. By embracing your Brand collaboratively, we are able to craft experiences that express your purpose and brand essence onto your environment.
Insight and vision workshop
Strategy and positioning
Brand physical identity